Digital Products that Make the Business of Doing Good, Good for Business

We build digital solutions to help enable the potential of your business goals including augmented reality, cloud based platforms, web application development, IoT, and digital media.

Our Services

We work across the whole product lifecycle – from helping you identify the right opportunities, to unlocking new models with iterative experience design and rapid prototyping, to launching, scaling, and managing your products at an organisational level.

We help businesses in four key areas:

Vision and Discovery

Rapidly understand the business and frame market opportunities, set priorities and build a shared vision for your project.

Proof of Concept

Bring your product ideas to life using an evidence-based way to deliver a validated product idea, technology architecture, and roadmap.

Go To Market

Put a working product into your customers’ hands.

Transform and Grow

Ongoing support for your product innovation program.

Why this project is important to us

Australia’s energy system is undergoing a major disruption which in turn is leading to energy affordability issues.

Through our work with the Co-operative Research Centre for Low Carbon Living, our team has seen the impact this energy disruption has had on some of Australia’s most vulnerable households. We have heard stories of the shame felt by a single mother in NSW having to weigh up buying one easter egg for her daughter or pay the electricity bill, an elderly couple in South Australia who “go to bed early so they don’t use the power” or the older man in Tasmania who has “gone four days without eating because I’ve had a power bill I’ve got to pay”. Energy poverty is real and getting the best value for money is critical for many Australian’s.

To us this project really matters, because every person deserves access to clean affordable energy and the successful delivery of this project will lead to better choices for Australian consumers and particularly for low income and vulnerable households.

Collaborative blended digital delivery teams

Great design and engineering alone are not enough: our full stack approach to product delivery encompasses all of the fundamentals of the venture.

As well as designers and engineers our team includes specialists from the client business and Blue Tribe Co collaborating to plan for marketing, CRM and analytics, organisational factors such as staffing, operational and process development as well as the fundamentals of the underlying venture and business model.

The output is a high impact, quality assured and viable product in the market, including systems integration, new workflows and training.

Not Just Any Web Application Development Company

We are a company of thinkers and makers that bring agile software methodologies, lean start-up and design thinking together to help our clients deliver real impact in the world.

BlueTribeCo specialises in building innovative solutions for our clients that deliver positive social, environmental, and economic outcomes by offering a new type of digital design business that bridges the gap between strategy and delivery.

Our customer first – driven approach gets straight to the point: making business models and ideas tangible and testable very rapidly by putting them in real people’s hands.

Gain deeper understanding of your customers with UX and eye tracking research

Consumers need a better way to navigate the complicated energy market.

Eye tracking provides compelling objective data that reveals the human behaviour behind usability problems.

Our User Experience (UX) and Human-Computer Interaction (HCI) researchers use this methodology to evaluate interfaces for the optimal user experience.

Usability and design are profound influences on user satisfaction and, ultimately, the success of “Energy Made Easy”. Diagnosing usability problems is simple by integrating eye tracking into your product development cycle. Applying these actionable insights can improve your users’ experiences and your website or application’s performance.

Cyber Intrusion Risk Mitigation

Our team has extensive experience in protecting high visibility web applications including sensitive customer-driven content (eg. Personal Loans Online applications) within the Commonwealth Bank NetBank website, identification of key areas of customer/business risk for Commonwealth Bank technology investments and most recently for a strategic devops transformation (including AWS migration) at OzForex, a publicly traded global payments services organisation.

For the Energy Made Easy project key risk mitigation strategies include:

Minimise surface area of attacks (including opt-in rather than opt-out)
Good design principles such as separation of tiers to minimise publicly accessible layers
Defence in depth across all tiers/interfaces. eg. Authz, Authn, field validation (aka. Little Bobby Tables)
Utilise AWS’s PAAS offerings
The engagement of a Whitehat for Penetration testing as appropriate

Understanding of the NEM and Retail Energy Products

Our team brings extensive experience and subject matter expertise on Australia’s energy market, in particular we bring over a decades experience in understanding consumer and businesses behaviour as it relates to energy consumption.

Recently our team jointly published a peer reviewed paper with CSIRO and Monash University on the development of an agent based model of residential energy efficiency adoption in Australia. The purpose this model is to describe ‘the uptake of low carbon and energy efficient technologies and practices by households and under different interventions’. There is a particular focus on modelling non-financial incentives as well as the influence of social networks as well as the decision making by multiple types of agents in interaction, i.e. price comparison websites, not just households.

Australia’s energy landscape is becoming increasingly complex and disruptive with consumers being faced with making more choices from not only their choice of energy retailer but also the opportunity to become a prosumer generating and managing their own energy needs through to emerging opportunities like peer to peer energy trading using blockchain technology.

Our Project Team

Our proposed ‘Energy Made Easy’ multidiscipline leadership team brings a range of complementary skills to the project

James McGregor

Role - Project Director and Business Strategy Alignment

When his dreams of becoming an ice trucker were crushed by climate change, James McGregor decided to become Chief Sustainability Innovator, Founder and CEO of the Blue Tribe Company and work with leading companies and governments to design and implement scalable solutions to some of our most pressing environmental and social challenges.

He has been involved in the development of world record breaking solar technologies, has led projects to capture carbon dioxide from coal fired power stations, and he has even served as a soldier in the Australian Army. He is now on a mission to make doing good, good for business.

LinkedIn

Nigel Leslie

Role - Architect and Scrum Master

Nigel has delivered strategic lean-agile and devops transformations at OzForex (a publicly-traded, global, payment services organisation) and was formerly the Head of Enterprise Services Architecture at the Commonwealth Bank of Australia.

He is a trusted advisor to senior leadership on enterprise technologies, and has led Solution Architecture and Development teams to shape IT roadmaps and drive business-focused delivery.

In his 10 years at the Commonwealth Bank of Australia, he was pivotal on programs including the CommSee CRM and Consumer Lending, Core Banking Modernisation and the SOA Enterprise Platform initiative.

More recently, Nigel was the founder of DevOp5.io, which provided coaching and development solutions to leading FinTechs in Sydney, including OzForex (OFX), Campaign Monitor and AMP.

LinkedIn

Dan Sorvik

Role - User Experience Research Lead

Dan likes translating, but only speaks one language. What does that mean exactly? Well, often the business, and the techs and the users all speak their own language. He bridges that gap by figuring out how things work, speaks to the key audience(s), articulates the needs, sketches and tests concepts, and produces experiences that bring it all together. He can also speak Design Thinking if you’re into that kind of thing.

As an explorer, he likes trying new methodologies for gaining insight and conducting testing – with his favourite thus far being eye tracking glasses. It truly enables you to step inside the mind of others. You find that he also enjoys training, mentoring and empowering others.

LinkedIn

Our Process & Workflow

Our customer first -driven approach gets straight to the point: making business models and ideas tangible and testable very rapidly by putting them in real people’s hands.