Sustainability & Innovation Consultants
Turn Your Big Sustainability Challenges into Fast, Measurable Wins
From complexity to clarity, with real impact.
FOR GOVERNMENT
Accelerate Government Impact on Complex Sustainability Challenges
Our structured programs guide government teams from concept to high-impact outcomes, transforming complex projects into manageable milestones.
Learn how our Government accelerator program led to winning Australia’s top sustainability award.
FOR BUSINESS
Leverage Net Zero and Circular Economy for Competitive Wins
Tailored sustainability and circular economy solutions to help your business turn sustainability goals into top and bottom-line benefits.
Discover how we helped a business uncover $1 million in annual savings while reducing waste by nearly 100 tonnes in our first workshop with the client.
FOR STARTUPS & RESEARCHERS
Accelerate Your Impact with Expert Guidance and Support
Our specialised coaching and accelerator program empower startups and researchers with the skills, clarity, and confidence needed to succeed in the sustainability space.
See how our support helped a University startup win a pitch competition and gain entry to the prestigious Startmate Accelerator.
Simplify the Complex
Proven Step by Step Process
Scale your Impact
Are Your Sustainability Efforts Stuck Between Ambition and Action?
Whether your thing is reducing carbon emissions, cleaning up the oceans, defending biodiversity, eliminating poverty, making waste circular or some other social or environmental challenge – sustainability is a complex issue.
You’ve probably got ambitious targets like net zero emissions, zero waste or going circular.
But … you are finding that progress is difficult, attracting the right resources and investment is a constant struggle, stakeholders are dug into positions and the status quo feels impossible to change.
Without the right tools many sustainability efforts start off with positive beginnings but eventually get stuck and are unable to scale.
Imagine having a step-by-step roadmap to simplify complex sustainability challenges, making impactful change attainable and sustainable.
What we do
At The Blue Tribe Company, we provide structured solutions for sustainable impact, guiding government, business, and startup clients toward tangible results on their most ambitious sustainability goals. We simplify complex challenges by breaking them down into clear, manageable steps, helping you take action with confidence.
Our Approach
Turning Complexity into Achievable Steps: Sustainability goals often seem overwhelming—but we believe they don’t have to be. Our approach is designed to transform complex challenges into a series of practical, achievable actions that keep your team on track, focused, and motivated to succeed. By helping you navigate each step, we make it possible to make real progress, even on the most challenging goals.
Data Driven Behaviour Change: Achieving sustainability outcomes—like mitigating climate change, reducing waste, and advancing energy efficiency—requires more than technical strategies. The biggest barrier? Human behaviour.
At The Blue Tribe Company, we use Behavimetrics, our proprietary, data-driven behaviour change framework, to turn sustainability plans into real-world results. Combining technical assessments like emissions inventories (ASRS, GRI, CDP) and Circularity Assessments (ISO 59020) with proven behavioural principles—such as simplicity, social proof, and choice architecture—we develop strategies tailored to your stakeholders.
Accelerating Progress and Impact: We understand that time and resources are limited, and your mission is urgent. That’s why our programs emphasize quick wins and measurable progress, so you can see and demonstrate impact sooner. From resource savings and waste reduction to reaching critical net-zero targets, our approach helps you achieve meaningful results that benefit both your organization and the communities you serve.
The Result
With The Blue Tribe Company, you’re not just planning for a sustainable future—you’re building it, one achievable step at a time.
Ready to Make Progress?
Choose the path that best describes your organization to see how we can support your sustainability journey:
- Government Programs: Empower your team to overcome complex sustainability challenges and drive impactful results.
[Explore Government Solutions] - Businesses: Leverage Net Zero and Circular Economy for Competitive Wins.
[Explore Business Solutions] - Startups: Accelerate your impact with tailored guidance and support for sustainability-focused startups.
[Explore Solutions for Startups & Researchers]
You’ll be in Good Company
Here are some of our awesome clients.
Here’s what some of our clients have to say
Working in the highly competitive solar market both Energy Matters, our extensive network of professional installers and technology partners experience very real challenges with cutting through the noise and reaching consumers in an engaging way. The Blue Tribe team created an innovative opportunity for Energy Matters to reach a mass market audience, promoting our brand in a way that aligned with the values of our business and presenting the public with a range of incredible technology. Plus it was a super fun experience and incredibly well executed.
We were wanting to understand some high level options for solar energy access that we could provide to customers. The process was easy to understand and apply to our business and agile enough to accommodate working with different and challenging stakeholders. Your research and process made these decisions easier and informed.
I don’t have a background in business or marketing but I have a huge passion for what I do. A fantastic part of this program is that it pushed me to talk to end users to find out exactly what they need to create more sustainable low carbon developments. The experience was amazing.”
It is so easy for us to sit on a good idea and not do anything about it. But the Blue Tribe team didn’t allow that to happen. They kept driving us forward.
Our researchers focussed on first-class research outcomes but didn’t have the time or opportunity to hone their street smarts to effectively engage with industry and communicate the practical value of their research. The team immersed themselves in our operation, working closely with us and our cohort to develop a tailored and intensive innovation training program which transformed minds, abilities and outcomes.
Our Work
Here are some exampes of projects that have used a combination of our workshops and programs to make real impact in the world.
Unlocking the Value of Solar Panel Waste
In this project we created a new whole-of-supply chain business model and secondary marketplace to divert serviceable decommissioned solar panels from landfill for reuse in community solar gardens.
Behavioural Science to TV Show
We worked with the New South Wales Government, CSIRO, and the Co-operative Research Centre for Low Carbon Living to develop a behaviour change program with the objective of getting consumers to build more sustainable housing – the result was an award winning lifestyle TV show.
The Urban Farming Hub
In this project we helped researchers from the University of Sydney to develop a strategy to progress their urban farming research towards commercialisation.
How Projects Work
Ready to get started?
Getting started is as easy as 1-2-3
Schedule a Call
Schedule a free 15min online consultation where we will get a bit more information from you on your needs. After this consultation we will identify the best workshop or program to meet your needs and send you a proposal.
Accept the Proposal
Simply accept the proposal and we’ll get started on creating more impact together.
Unleash your Sustainability Superpowers!
We’ll deliver the workshop/s or program, you can tick that project off your list and start to measure and report on the outcomes. You might do a little happy dance, submit your project for an award and then start to tackle your next game-changing initiative.
In the media…
Where you may have heard about our work
Did we mention our awards?
Yep, we have used our innovation framework to help our clients win a few of these
We Get It – Sustainability is Complex
Hi, I’m James McGregor, Founder of The Blue Tribe Company.
For the past 24 years I have worked with amazing entrepreneurs, change-makers, thought leaders and sustainability professionals to create solutions to some of the most challenging environmental and social issues.
Whilst I love what I do, sometimes working in sustainability feels like you are stuck between a rock and someone you want to hit with it!
It can be a very frustrating vocation because you and I both know that we can’t afford change to be slow and incremental. We need to accelerate our impact because of the scale of the issues facing our community.
Over the past 24 years I have observed a number of recurring patterns when it comes to sustainability programs. Most start off with positive beginnings and lots of enthusiasm and then something happens – sustainability programs get stuck, targets get downgraded or pushed back for years. The credibility of the sustainability plan takes a hit and this has long term consequences for all future initiatives.
So, what makes sustainability objectives so difficult to achieve? The answer lies hidden inside companies’ methods and practices.
Most organisations have methods and practices designed for a different era – governance, methods, skills and metrics from a bygone age.
The problem is these practices are not fit for purpose when you are trying new and more complex things like working towards net zero emissions or circular economy outcomes because these old ways do not cope well with new, innovative or disruptive things.
Developing successful sustainability solutions requires a different approach because no one has ever had to solve the scale of problems we are facing today. There is no rule book where you can simply pick a solution that is tried and tested and press go.
That’s where innovation methods and processes come into play. Innovation provides a framework for managing the uncertainty and complexity associated with sustainability.
Of course you can choose to continue to keep doing what you are doing right now (this is a choice), but I believe sustainability is a team sport and that we have a better chance of creating more impact by working together.
I hope you make the right choice by getting in touch and lets GSD (get sh*t done) together and change the world.
James McGregor, Founder