ONE COMPANY. THREE WAYS TO MAKE IDEAS HAPPEN.
Turn Your Good Ideas into Real World Results
Blue Tribe brings advisory, venture building and media together under one roof. We help organisations design the right solution, build it in the real world and tell the story that helps it reach more people.
01 | DESIGN
Advisory
Turn an ambitious goal into a clear strategy, practical program and achievable plan.
We help governments and organisations understand the challenge, identify what is getting in the way and design initiatives that can succeed in the real world.
02 | BUILD
Blue Tribe Ventures
Turn an unresolved problem into a practical and commercially viable solution.
We create, test and grow new products and ventures that address real industry challenges while delivering positive environmental or social outcomes.
03 | SCALE
Blue Tribe Media
Turn a worthwhile business, product or idea into something people actually want.
We create television and digital content that builds awareness, generates demand and inspires people to act.
Even the best ideas can struggle to make progress if you don’t have a plan.
Good ideas are only the beginning.
A government initiative can become trapped in complexity. A promising solution can fail to develop into a viable business. A better product can be overlooked because people do not know about it or understand why it matters.
The ambition is rarely the problem. The difficult part is working out what needs to happen next—and then making it happen.
Progress stalls because the way forward is unclear
Complex goals, competing priorities and multiple stakeholders can make it difficult to turn ambition into action.
You have the idea but the solution hasn’t been built
A strategy or idea cannot create change until it becomes something practical, tested and ready for the real world.
Not enough people know or care
Even a great solution will struggle if nobody knows about it, it cannot attract attention, build demand or inspire participation.
You may not need a better idea.
You may just need the right way to move your existing idea forward.
ONE COMPANY. THREE WAYS TO MAKE IDEAS HAPPEN.
One partner from first idea to wider impact.
Blue Tribe combines strategic advisory, venture building and media production under one roof.
That means we can think beyond a report, business model or content campaign and focus on what your idea needs to succeed.
Sometimes that means designing the strategy. Sometimes it means building and testing a new solution. Sometimes it means telling a story that helps more people understand its value.
Sometimes it requires all three.
We don’t just recommend what should happen. We help make it happen.
Good ideas deserve the chance to become something real.
Hi, I’m James McGregor.
Over more than 25 years working across sustainability, innovation and behaviour change—including 13 years at CSIRO—I’ve met countless people with important ideas and a genuine determination to make a difference.
I’ve also seen how hard it can be to turn that ambition into real progress. Strategies become stuck in documents. Promising solutions struggle to get built. Better businesses and products fail to receive the attention they deserve.
That’s why I founded Blue Tribe.
I wanted to build a company that could do more than recommend what should happen. A company that could help design the right approach, build the solution in the real world and tell the story that helps it reach more people.
Whatever form the work takes, our goal is the same: to help good ideas become successful real-world outcomes—for our clients, people and the planet.
If you have an idea, opportunity or difficult challenge, I’d love to hear about it.
James McGregor
Founder, Blue Tribe
How projects work
Getting started is as easy as 1-2-3
We do not begin with a predetermined service.
We begin by understanding the result you need, what is preventing progress and what must change for the idea to succeed.
STEP 1 – Schedule a Call
Schedule a free 15min online consultation where we will get a bit more information from you on your needs. After this consultation we will identify the best workshop or program to meet your needs and send you a proposal.
STEP 2 – Accept the Proposal
Simply accept the proposal and we’ll get started on creating more impact together.
STEP 3 – Unleash your Superpowers!
We’ll deliver the workshop/s or program, you can tick that project off your list and start to measure and report on the outcomes. You might do a little happy dance, submit your project for an award and then start to tackle your next game-changing idea.
Different challenges. The same focus on results.
IDEAS WE HAVE HELPED MAKE REAL
Advisory — Waste reduction ambition into practical action
The Challenge
A major business that rents equipment to the construction industry wanted to tackle an expensive waste problem.
What We Delivered
We ran a half day Business Model Innovation workshop to help the client identify new ways to deliver value to their customers whilst maximising the circularity of their business.
The Result
The workshop uncovered $1 million in annual savings while reducing waste by nearly 100 tonnes per annum and creating a new income stream for the business.
“In the first hour of the workshop we found over $1million in savings that had been sitting in plain sight and at the same time reduced our waste.”
VENTURE BUILDING – SECOND LIFE SOLAR
The Challenge
Thousands of working solar panels are discarded years before the end of their useful life, wasting valuable resources and creating a growing waste problem.
What We Built
Blue Tribe helped develop Second Life Solar—a circular-economy venture combining research, panel testing, reuse and a new commercial model.
The Result
A new multi-award winning startup was launched, securing over $3million in funding demonstrating how a persistent industry problem can become a practical commercial opportunity with positive environmental and social impact.
VENTURE BUILDING – BEHAVIOURAL SCIENCE RESEARCH INTO A NEW TV SERIES
The Challenge
The NSW Government wanted to create mainstream demand for quality energy efficient homes that are comfortable and healthier to live in, are affordable, and have a positive impact on our environment. The problem was that industry opinion was that this market did not currently exist, and that consumers were ignorant of (or do not value) the benefits of environmentally sustainable housing features.
What We Did
Working alongside researchers from the CSIRO we identified that mainstream media was highly influential in shaping consumer demand for the types of homes they wanted to live in. So we developed a strategy involving the development of a new TV series focussed on sustainable homes.
The Result
A new top rated Lifestyle TV Show was created and has since reached 9.89million viewers in Australia and is also available in 32 countries including on Hulu in the US, AMC+ in Europe, Disney+, Samsung TV+ and the Discovery Channel.
CSIRO research demonstrated a statistically significant increase in desire to have a home with home energy rating above the minimum standard for Australia – 23% for non-viewers compared to 39% for viewers of the show.
The show was also the winner of the Communications for Impact category for the 33rd National Banksia Sustainability Awards.
MEDIA – GROW BRAND AWARENESS FOR SUSTAINABLE PRODUCT
The Challenge
Our client had an innovative building product that helped improve the energy efficiency of buildings but need to raise awareness to drive sales.
What We Delivered
Our Blue Tribe Media team integrated the clients products into one of its entertaining television shows called Renovate or Rebuild on the Nine. This placed the clients products inside story people genuinely wanted to watch.
The Result
The clients products were seen by over 8 million viewers which saw brand awareness increase by 349%.
“The Blue Tribe Media team provided us with a unique opportunity to reach a mass market audience, promoting our brand in a way that aligned with the values of our business. Plus it was a super fun experience and incredibly well executed!”
WHAT COULD YOUR IDEA BECOME?
Move from a good idea to something that works.
With the right combination of strategy, building and storytelling:
An ambitious goal becomes a practical plan
Give decision-makers and stakeholders a clear path forward.
A persistent problem becomes a viable venture
Create a solution capable of generating revenue and measurable impact.
A better business becomes a story people notice
Build awareness, demand and momentum through content audiences choose to watch.
