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3 Cheat Codes to Persuade Anyone on Sustainability

3 Cheat Codes to Persuade Anyone on Sustainability

by James McGregor | Sep 22, 2024 | Behaviour Change, Blog

3 Cheat Codes to Persuade Anyone on Sustainability Overview Convincing people to act on sustainability can feel like an uphill battle—kind of like trying to get your parents to go vegan or your friends to give up plastic straws. But it doesn’t have to be so hard!...
The Science of Persuasion and Influence for Sustainability Webinar

The Science of Persuasion and Influence for Sustainability Webinar

by James McGregor | Aug 27, 2024 | Behaviour Change, Blog, Marketing and Communications, Webinar

Webinar – The Science of Persuasion and Influence for Sustainability Overview Do you feel like you are having the same conversation over and over again explaining why addressing climate change was important, why energy efficiency was a good idea, or why your...
How to Win an Argument for a Sustainability Initiative

How to Win an Argument for a Sustainability Initiative

by James McGregor | Jul 30, 2024 | Behaviour Change, Blog, Marketing and Communications, Uncategorized

How to Win an Argument for a Sustainability Initiative: Insights from Neuroscientist Tali Sharot Overview Convincing others to support sustainability initiatives can be a challenging task. Often, our attempts at persuasion fall flat, leading to frustration and...
How to get others to take action on sustainability

How to get others to take action on sustainability

by James McGregor | Oct 27, 2023 | Behaviour Change, Blog, Marketing and Communications, Popular

Overview Are sustainability people some of the most frustrated people in the world? I have worked in sustainability for over 25 years and there have been many occasions in that time where I felt completely sick and tired of having to explain to others why they should...
How to use behavioural science to create a successful sustainability product

How to use behavioural science to create a successful sustainability product

by James McGregor | Mar 21, 2023 | Behaviour Change, Entrepreneurship, Innovation, Popular

Introduction Let me start by saying it’s not your fault – evolution is to blame for why sustainability professionals struggle to get the masses to behave more sustainably. In this post I will dig into the science of our brains to explain why we need to reassess...
Influence and Persuasion in Sustainability – The Role of Social Proof

Influence and Persuasion in Sustainability – The Role of Social Proof

by James McGregor | Mar 26, 2018 | Behaviour Change, Blog, Marketing and Communications

Recently my daughter was performing in a school concert. At the end of one of the performances there was an awkward silence as no one was clapping and the kids were just standing there. Then one person in the audience started to clap and then there was a build-up of...
Influence and Persuasion in Sustainability – Incentives and the Rule of Reciprocation

Influence and Persuasion in Sustainability – Incentives and the Rule of Reciprocation

by James McGregor | Jan 31, 2018 | Behaviour Change, Blog, Marketing and Communications

Recently I was travelling for business and was looking at the little sign in the bathroom that said something like “HELP SAVE THE ENVIRONMENT – You can show your respect for nature and help save the environment by reusing your towels during your...

Recent Posts

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  • Can Lab-Grown Cotton Save the Future of Fashion? Here’s What You Need to Know
  • 3 Cheat Codes to Persuade Anyone on Sustainability
  • The Science of Persuasion and Influence for Sustainability Webinar
  • How to Win an Argument for a Sustainability Initiative

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