Want to scale sustainable housing solutions? Try Reality TV
Popular TV shows like “The Block”, “Grand Designs”, and the “Selling Homes Australia” are highly influential in setting new trends which ultimately shape consumer decisions and consumption patterns. What we as sustainability innovators have been missing is that these...
What manoeuver warfare theory taught me about sustainability and innovation
Manoeuvre warfare is characterised by an uncertain environment, access to imperfect and incomplete information, and significant barriers to achieving the mission. Sound familiar? As sustainability innovators we are often trying to create new innovative products...
How to Make Energy Efficiency Fun
Let’s face facts – talking about energy efficiency is boring! To be clear from the outset of this article, I am an energy efficiency enthusiast – I love the innovation and technology opportunities that energy efficiency represents but sometimes I would...
Influence and Persuasion in Sustainability – The Role of Social Proof
Recently my daughter was performing in a school concert. At the end of one of the performances there was an awkward silence as no one was clapping and the kids were just standing there. Then one person in the audience started to clap and then there was a build-up of...
Influence and Persuasion in Sustainability – Incentives and the Rule of Reciprocation
Recently I was travelling for business and was looking at the little sign in the bathroom that said something like “HELP SAVE THE ENVIRONMENT – You can show your respect for nature and help save the environment by reusing your towels during your...
Sustainable Business Model Innovation – Project Turns Ghost Fishing Nets into Carpet
In this post we are going to use the business model canvas to explain how one company successfully integrated the recycling of ghost fishing nets into the manufacturing of its carpet products whilst helping some of the world’s poorest coastal communities. In...
Business Model Innovation – The Secret Weapon of your Sustainability Strategy
In this post you will learn about the 11 key building blocks of a sustainable business model and how business model innovation can become your sustainability strategy secret weapon in the fight to deliver positive social and environmental impacts. But remember – with...
What the Squatty Potty can Teach Us About Communicating the Business Case for Sustainability
In this post you will learn how to write and create the ultimate sustainability sales pitch in 9 steps. If this new knowledge isn’t game changing for the way you deliver your environmental and social initiatives I promise that as a minimum this post will put a...