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Want to scale sustainable housing solutions? Try Reality TV

Want to scale sustainable housing solutions? Try Reality TV

by James McGregor | Feb 28, 2019 | Blog, Marketing and Communications, Popular

Popular TV shows like “The Block”, “Grand Designs”, and the “Selling Homes Australia” are highly influential in setting new trends which ultimately shape consumer decisions and consumption patterns.  What we as sustainability innovators have been missing is that these...
How to Make Energy Efficiency Fun

How to Make Energy Efficiency Fun

by James McGregor | Jun 18, 2018 | Blog, Marketing and Communications

Let’s face facts – talking about energy efficiency is boring! To be clear from the outset of this article, I am an energy efficiency enthusiast – I love the innovation and technology opportunities that energy efficiency represents but sometimes I would...
Influence and Persuasion in Sustainability – The Role of Social Proof

Influence and Persuasion in Sustainability – The Role of Social Proof

by James McGregor | Mar 26, 2018 | Behaviour Change, Blog, Marketing and Communications

Recently my daughter was performing in a school concert. At the end of one of the performances there was an awkward silence as no one was clapping and the kids were just standing there. Then one person in the audience started to clap and then there was a build-up of...
Influence and Persuasion in Sustainability – Incentives and the Rule of Reciprocation

Influence and Persuasion in Sustainability – Incentives and the Rule of Reciprocation

by James McGregor | Jan 31, 2018 | Behaviour Change, Blog, Marketing and Communications

Recently I was travelling for business and was looking at the little sign in the bathroom that said something like “HELP SAVE THE ENVIRONMENT – You can show your respect for nature and help save the environment by reusing your towels during your...
What the Squatty Potty can Teach Us About Communicating the Business Case for Sustainability

What the Squatty Potty can Teach Us About Communicating the Business Case for Sustainability

by James McGregor | Oct 13, 2017 | Blog, Marketing and Communications, Popular

In this post you will learn how to write and create the ultimate sustainability sales pitch in 9 steps.  If this new knowledge isn’t game changing for the way you deliver your environmental and social initiatives I promise that as a minimum this post will put a...
Want to Deliver a Successful Sustainability Strategy?  Then Stop Talking About the Environment

Want to Deliver a Successful Sustainability Strategy? Then Stop Talking About the Environment

by James McGregor | Aug 25, 2017 | Blog, Marketing and Communications, Strategy

Ask anyone if they think environmentally or socially responsible products and services are important, the chances are that they will say yes. A Global Sustainability Study revealed that a whopping 50% of consumers rank sustainability within their top five drivers for...
Customer discovery – who is really the customer for your environmental innovation project?

Customer discovery – who is really the customer for your environmental innovation project?

by James McGregor | Aug 2, 2017 | Blog, Marketing and Communications, Understanding your Audience

Did you know that 98 percent of sustainability programs fail?  This shocking statistic comes from a survey by Bain & Company of 300 companies including big names like Coca Cola and Novozymes.  Whilst the survey cites a range of barriers that sustainability...
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