CSIRO

Transforming the Sustainability of Australia’s Residential Housing Sector.

Great design and engineering alone are not enough: a full stack approach to product delivery encompasses all of the fundamentals of the venture.

Our designers and engineers worked along side specialists from the CSIRO to collaboratively to plan for marketing, CRM and analytics, organisational factors such as staffing, operational and process development as well as the fundamentals of the underlying venture and business model.

User Driven Design

We prototyped and designed a new platform (My Renovation Planner) to connect home renovators with skilled professionals to achieve two seemingly contradictory objectives: to employ the latest knowledge in behavioural science to guide home renovators to make more sustainable choices, while at the same time transforming the renovation experience into something that was simple, easy to understand using a digital product that people genuinely love to use.

Explainer video of concept to validate product idea with home owners

Multi-disciplined

Following the “Discovery and Vision” and “Proof of Concept” stages where the problem/solution space and product/market fit was validated we developed the product using a multi-discipline team, agile project management, lean UX, dynamic build environments, and a continuous integration pipeline with iterative releases to end users.

Scalable Architecture

The technology architecture is utilising AWS using an Angular5 framework and is leveraging modern ‘serverless compute’ technologies (AWS Lambda), rather than a static 3-tier architecture to optimise the scalability of the solution.

Rapid iterative UX design progression from concept to final wireframe. Design is adapted following each user test.

Lean UX

UX was delivered based on a rolling 10 day plan using a Lean UX delivery model. This 10 day plan was directly link to the development environment backlog and a continuous integration pipeline with iterative releases to end users.

Lean UX is about answering the question “How can we create a digital product our customers love?”

Lean UX – in a nutshell involves:

an explorative, collaborative, agile process
designing and experimenting with new features
validates ideas early
quantified investment (vs guessing/gambling)

Minimum Viable Product

Working in two-week agile sprints we continued to evolve the product idea to make the best fit with customer needs and business goals throughout this phase. Our highly experienced and integrated team employed our expertise in agile software methodologies, along with lean start-up and design thinking together to develop a digital product that delivers real impact in the world.

The result was a high impact, quality assured and viable product in the market, including systems integration, new workflows and training.

MY Renovation Planner was born.

Strategy + Technology = Impact

This project demonstrates our ability of combining our expertise in agile software methodologies, along with lean start-up and design thinking together to develop digital products that deliver real impact in the world.

Build4Life offers a new approach for policy makers to consider – taking a policy challenge and developing a financially self-sustaining social enterprise that achieves the policy objectives whilst creating jobs, economic activity, social and environmental benefits for the community.

Impact

At Blue Tribe Co we believe that every business has the power to change lives and be a force for good through its everyday business activities.

To put this belief into practice we partner with Buy1Give1 to make a positive impact on lives around the world. Every time you decide to work with us, use one of our services, or participate in one of our events we make a contribution, on your behalf, to one of the projects in Buy1Give1.

On this project, together with our client, we provided a roof for highly vulnerable and underprivileged families in India by building eight homes. Habitat for Humanity supports people who lost their homes in natural disasters or cannot afford to build their own houses. Most of the projects are created using micro financing where the supported families will return the money over time. The money returned will again be used to build another house for another family. Our contribution will be leveraged to support many families in providing proper accommodation to protect them from harsh weather conditions and external danger.

You can learn more about initiatives at the Habitat for Humanity at www.habitatforhumanityindia.org and to learn more about our giving initiatives you can visit www.bluetribe.co/impact

What our clients say

“Our project team chose to procure a Blue Tribe to build the MVP including user experience design, wireframing, prototyping, user testing and business case development. The Blue Tribe team adopted a partnering approach to bring the right highly skilled individuals together from different organisations in a project-specific team. This approach proved to be cost effective and efficient.

Overall the partnering approach allowed flexibility in what and how they delivered the project and was critical to the success of the MVP.”

CSIRO Project Leader

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