Introduction

Developing successful sustainability solutions is challenging because no one has ever had to solve the scale of environmental and social problems we are facing today whether this is climate change or clean oceans. There is also no rule book where we can turn to simply pick a solution off the shelf.

Therefore as individuals and organisations, it’s important to come up with new and innovative ways to address the various environmental and social challenges we face. However, coming up with great ideas to solve these problems can be a challenge. In this post, we’ll explore three of my favourite go-to methods to come up with great sustainability ideas.

Ecosystem Mapping

Ecosystem mapping is a technique that helps you understand the different components of a problem and how they are interconnected. By mapping out the various stakeholders, resources, and systems that are involved in a problem, you can identify key areas where change is needed and come up with new and innovative solutions. In our free mini-course about how to use come up with amazing sustainability ideas I show you how to use ecosystems mapping with an examples associated with dealing with the issue of plastic in the ocean – get access for free now. 

 

Analogy Thinking

Analogy thinking is a powerful tool that can help you come up with new ideas by comparing and contrasting different situations. For example, if you’re trying to come up with a solution for a declining biodiversity problem, you could look at how other industries have addressed similar challenges, such as eco tourism. By understanding how these industries have approached the problem, you can come up with new and innovative solutions for your own problem.

 

Design Thinking

Design thinking is a powerful tool that can help you come up with new and innovative solutions to sustainability problems. By using design thinking, you can start by understanding the problem, brainstorming a wide range of possible solutions, and testing and iterating on those solutions until you arrive at the best possible solution. Design thinking encourages creativity and out-of-the-box thinking, which can be essential when trying to find new and effective solutions.

Conclusion

Coming up with great sustainability ideas can be a challenge, but it doesn’t have to be. By using techniques such as ecosystem mapping, analogy thinking, and design thinking, we can better understand the problem, think creatively, and find new and innovative solutions.

In our experience people can make developing innovative solutions a great deal more confusing than it has to be. Ecosystem mapping, analogy thinking, and design thinking are just some of the tools we use to help you take the guesswork out of developing sustainability solutions.  We combine these tool within our framework to break each sustainability challenge down into a simple step by step process supported by evidence so that you can grow your impact faster and more effectively.

Remember that sustainability is an ongoing process, and it’s important to keep an open mind and be willing to experiment with new ideas. By working together, we can create a more sustainable future for ourselves and future generations.

Need to come up with some ideas to achieve your sustainability or net zero goals? Try our free online mini-course “how to come up with amazing sustainable ideas” to help you get started and become the idea generating machine you were meant to be!

Online Course – Learn how to go from idea to ready-to-launch for your own Sustainable Solution

Take the Mystery Out of Creating successful Sustainability Solutions

This course will teach you the basics and is designed to teach you a step by step process to help you come up with an idea to change the world, validate it and get it ready to launch.

Lessons include:

  • How to create your mission and vision
  • Defining your market segment
  • Understanding your customer
  • How to come up with great business or product ideas
  • How to test your ideas before launch
  • How to design a business model
  • The marketing material you need for launch

Others who liked this post also liked these…

How to design a circular economy product into your business model

This article provides a case study of how to design a new sustainable or circular economy product into your existing business model using the business model canvas.

How to design a Circular Business Model – Netflix shuts down its DVD by mail service

Virtualisation is a type of circular business model used by Netflix that is about replacing a physical product with a virtual or digital solution.

How to Create Circular Economy Outcomes with these 6 Innovative Business Models

In a world dominated by linear business models, where the extractive “take-make-waste” approach prevails, circular business models emerge as a beacon of hope for a sustainable future. These 6 innovative models stand at the forefront of a circular economy.

How to design your Sustainability Strategy – The three types of initiatives you should have

Moving to Net Zero is going to take some time and therefore businesses need to balance short-term and long-term priorities. This post discusses the three types of initiatives you should have in your sustainability strategy to manage this balance.

How to Design a Winning and Sustainable Business Model

A business model is basically how a company creates value for itself while delivering products or services for its customers.

What manoeuver warfare theory taught me about sustainability and innovation

Manoeuvre warfare is characterised by an uncertain environment, access to imperfect and incomplete information, and significant barriers to achieving the mission. Sound familiar? As sustainability innovators we are often trying to create new innovative products...

Sustainable Business Model Innovation – Project Turns Ghost Fishing Nets into Carpet

How you can use business model innovation to develop sustainability strategies to support an existing business’ core product offering through a case study on one of the world’s leading sustainable companies, Interface.

Business Model Innovation – The Secret Weapon of your Sustainability Strategy

In this post you will learn about the 11 key building blocks of a sustainable business model and how business model innovation can become your sustainability strategy secret weapon in the fight to deliver positive social and environmental impacts. But remember – with...

11 STEPS TO CREATING A SUSTAINABLE BUSINESS MODEL THAT WORKS

Sustainable business model design In this post you will learn how to use a tool called the business model canvas to develop effective and impactful solutions for environmental and social impact. The post also includes real word case studies to demonstrate how you can...

The Untold Secrets to Selling Sustainable Products

Despite high consumer interest in sustainability, eco-friendly products struggle with low actual purchasing rates. Marketing expert Edwin Stafford suggests focusing on product benefits beyond sustainability, providing specific environmental claims instead of general ones, and targeting mainstream influencers rather than just eco-conscious groups. This balances eco-friendliness with customer priorities, increasing the chance of successful sales.

How to get others to take action on sustainability

Whether tackling global issues like climate change, challenges within your own organisation, or even scaling your sustainable business the key to getting action is the ability to influence behaviour.

The most important leadership skill for sustainability professionals

The article discusses the most important leadership skill every sustainability professional should have – the ability to influence and persuade others.

How to get more buy-in for your sustainability initiatives

This article will help you learn a simple technique to uncover reasons for people to “buy-in” to your sustainability initiative.

How to win more sustainable projects for your architecture practice

This post will give you a simple 5 step sales framework to help you win more projects in your architecture practice.

Why your sustainable building company needs a sales process

In this post you will learn a step by step sales process for your building and construction company.

The 7 parts of the ultimate presentation or proposal

The ultimate 7 part pitch formula that will help you create the best, most memorable, most compelling and most engaging presentation or proposal you have ever put together.

We are Making a Lifestyle TV Show to take Sustainable Housing to a Mass Audience

Our New Lifestyle TV Show to take Sustainable Housing to a Mass Audience In this post you will learn about the latest behavioural science insights associated with consumers attitudes towards sustainability and how we are using this to create a new lifestyle TV show to...

Want to scale sustainable housing solutions? Try Reality TV

Popular TV shows like “The Block”, “Grand Designs”, and the “Selling Homes Australia” are highly influential in setting new trends which ultimately shape consumer decisions and consumption patterns.  What we as sustainability innovators have been missing is that these...

How to Make Energy Efficiency Fun

There is no doubt that energy efficiency delivered in the same old dry way is boring – but with a little creativity, technology and behavioural science it doesn’t have to be.  Energy efficiency can be fun and something people want to do and actually enjoy doing.

How to use the Blue Ocean Strategy to scale Sustainability Solutions

Applying the Blue Ocean Strategy to your sustainability strategy can help your organisation to reduce costs, generate new profit streams, and deliver sustainability goals.

The most important leadership skill for sustainability professionals

The article discusses the most important leadership skill every sustainability professional should have – the ability to influence and persuade others.

Unlocking Sustainability Success: The Hidden Flaw in Gantt Charts and How to Overcome It

In this article I explain a hidden flaw in gantt charts that is sabotaging your sustainability initiatives. You’ll also discover a method to overcome this flaw.

4 Sustainability Mistakes to Avoid and How to Fix Them

This article identifies four practices that are likely sabotaging your sustainability efforts and how to fix them.

How to be innovative in sustainability

For many businesses, innovation means getting together for a brainstorming workshop to come up with ideas out of the blue, in the hope that one of these ideas will stick. But there is more to it than that.

How to design your Sustainability Strategy – The three types of initiatives you should have

Moving to Net Zero is going to take some time and therefore businesses need to balance short-term and long-term priorities. This post discusses the three types of initiatives you should have in your sustainability strategy to manage this balance.

What manoeuver warfare theory taught me about sustainability and innovation

Manoeuvre warfare is characterised by an uncertain environment, access to imperfect and incomplete information, and significant barriers to achieving the mission. Sound familiar? As sustainability innovators we are often trying to create new innovative products...

Want to Deliver a Successful Sustainability Strategy? Then Stop Talking About the Environment

Why understanding that nobody cares about you sustainability plan is a good thing and the three things you should consider next time you come up with your next sustainability plan if you want it to succeed.

How to Experiment Like a Startup to Deliver Amazing Sustainability Outcomes

Learn how a young man asking a simple question trying to get home for Christmas turned this hypothesis into the world’s leading carpooling platform, connecting millions people going the same way…

Why Most Sustainability Programs Fail and What You Can Do About It

98 percent of sustainability strategies fail. Learn how lean startups methods can greatly improve the success rate of your sustainability plans …

Let’s Start Something Great Say Hello!

If you are trying to develop a a new product or service to create a more sustainable world but are not sure how to get started, get in touch to see how we can help you – together we can make a huge impact.

Pin It on Pinterest

Share This