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The Untold Secrets to Selling Sustainable Products

The Untold Secrets to Selling Sustainable Products

by James McGregor | Nov 9, 2023 | Blog, Entrepreneurship, Marketing and Communications, Popular

Sustainable Products have a Problem Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — what’s the deal? Well, it seems like our beloved eco-friendly items are facing an identity...
How to get others to take action on sustainability

How to get others to take action on sustainability

by James McGregor | Oct 27, 2023 | Behaviour Change, Blog, Marketing and Communications, Popular

Overview Are sustainability people some of the most frustrated people in the world? I have worked in sustainability for over 25 years and there have been many occasions in that time where I felt completely sick and tired of having to explain to others why they should...
How to use the Blue Ocean Strategy to scale Sustainability Solutions

How to use the Blue Ocean Strategy to scale Sustainability Solutions

by James McGregor | Oct 24, 2023 | Blog, Popular, Strategy

Introduction As the world continues to grapple with the pressing issue of sustainability and the UN Sustainable Development Goals, more and more companies are recognising the need to shift their operations and strategies in order to align with these critical global...
The most important leadership skill for sustainability professionals

The most important leadership skill for sustainability professionals

by James McGregor | Oct 8, 2023 | Blog, Marketing and Communications, Popular, Strategy, Sustainability Management

Overview I have been working in sustainability for around 26 years now and this article discusses the one skill I wish I have been taught when I started. It would have saved me countless frustrating conversations where I was trying to convince someone that this whole...
How to design a circular economy product into your business model

How to design a circular economy product into your business model

by James McGregor | Oct 4, 2023 | Blog, Business Model Innovation, Popular

Introduction Whenever I talk with sustainability professionals I regularly hear people saying that what we really need is new technology to help us transform existing industries to be more sustainable because we usually associate an industry’s transformation with the...
How to design a Circular Business Model – Netflix shuts down its DVD by mail service

How to design a Circular Business Model – Netflix shuts down its DVD by mail service

by James McGregor | Sep 18, 2023 | Blog, Business Model Innovation, Popular

Linear business models are based on the following logic: take natural resources, make products for consumers that eventually become waste. Circular business models on the other hand contribute to a circular economy and are designed to achieve three key things....
How to Create Circular Economy Outcomes with these 6 Innovative Business Models

How to Create Circular Economy Outcomes with these 6 Innovative Business Models

by James McGregor | Sep 11, 2023 | Blog, Business Model Innovation, Popular

Introduction Whenever I talk with sustainability professionals I regularly hear people saying that what we really need is new technology to help us transform existing industries to be more sustainable because we usually associate an industry’s transformation with the...
Unlocking Sustainability Success: The Hidden Flaw in Gantt Charts and How to Overcome It

Unlocking Sustainability Success: The Hidden Flaw in Gantt Charts and How to Overcome It

by James McGregor | Aug 20, 2023 | Blog, Popular, Strategy, Sustainability Management

Same old story, same old result Over the years I have seen a very familiar story play out in organisations trying to integrate sustainability into their business. The story often goes like this… An incoming CEO wants to make a difference, declares sustainability a top...
4 Sustainability Mistakes to Avoid and How to Fix Them

4 Sustainability Mistakes to Avoid and How to Fix Them

by James McGregor | Aug 8, 2023 | Blog, Popular, Strategy, Sustainability Management

Introduction According to a study of 300 companies, 81% of sustainability efforts fail or achieve mediocre results with only a paltry 4% of organisations achieving their sustainability goals.  Whilst this study is now 5 years old many of the barriers identified like...
How to get more buy-in for your sustainability initiatives

How to get more buy-in for your sustainability initiatives

by James McGregor | Jun 3, 2023 | Blog, Marketing and Communications, Popular

Whenever I talk with sustainability professionals about their top challenges in achieving net zero and circular economy outcomes. Overwhelmingly the most common and most frustration issue I hear is the challenge of getting buy-in from others. Convincing customers,...
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