A Revolution in the Making: Steel Without the Carbon Footprint

Steel is everywhere, essential to everything from cars to skyscrapers. However, this powerhouse material comes at a high environmental cost.

The traditional steel production process is responsible for nearly 7% of global CO₂ emissions, driven by coal-based fuels and intensive energy requirements. With rising demands from industries like automotive to decarbonise their supply chains, the push for “green steel” has taken centre stage.

This post explores how H2 Green Steel, led by CTO Maria Persson Gulda, is tackling this challenge using green hydrogen to create steel with a dramatically reduced carbon footprint.

Related:How to design your Sustainability Strategy – The three types of initiatives you should have

The Steel Industry’s Carbon Challenge

Steel’s traditional production methods rely heavily on coal-derived coke as a fuel source, which is not only carbon-intensive but also hard to replace without altering the entire production chain. For every tonne of steel produced, approximately two tonnes of CO₂ are emitted, with 85% of those emissions stemming from the blast furnace in the first stage of production. With global climate targets looming, industries are searching for viable alternatives to meet the need for both cost-effective and low-carbon steel.

In response, H2 Green Steel is pioneering a method that could change steelmaking at its core. By substituting coal with green hydrogen—produced using renewable electricity—they aim to reduce steel’s emissions by up to 95%, while maintaining the strength and versatility of this vital material.

How Green Steel is Made: A Comparison

Traditional steel production has two main steps: ironmaking and steelmaking.

Ironmaking

In conventional steel production, ironmaking involves using a blast furnace to process iron ore into pig iron. This process relies on coke as a fuel source, which generates large amounts of CO₂ emissions. An alternative is the Direct Reduction Iron (DRI) process, which uses natural gas reformed into hydrogen and carbon monoxide to reduce the iron ore.

However, while this method reduces emissions somewhat, it still produces CO₂ as a by-product.

H2 Green Steel has reimagined this step. Instead of relying on natural gas, they use green hydrogen to reduce the iron ore.

This green hydrogen is produced via a 700-megawatt electrolyser, which splits water into hydrogen and oxygen using renewable energy.

To make the hydrogen reduction even more efficient, H2 Green Steel heats it to 2,000 degrees Celsius, which speeds up the process, making it ten times faster than conventional methods and emitting only water vapour as a by-product.

Steelmaking

In the steelmaking stage, pig iron or DRI is converted into steel. Traditional processes allow only about 20% scrap steel to be mixed in due to furnace limitations.

However, with H2 Green Steel’s DRI method and electric arc furnace, up to 100% scrap steel can be used, allowing maximum recycling and further reducing the carbon footprint.

Related: How to use the Blue Ocean Strategy to scale Sustainability Solutions

Building a Green Steel Plant in Sweden

Setting up the world’s first green hydrogen steel plant is no small feat. In 2020, Maria Persson Gulda joined H2 Green Steel with a bold goal: to build this facility in northern Sweden by 2025.

Using renewable energy sources from Sweden’s abundant hydropower and wind, the company leverages local infrastructure and surplus energy in the region to power its hydrogen electrolysers sustainably.

While the company aims to create and ship green steel, H2 Green Steel has explored a globally adaptable approach: producing green iron in regions rich in renewable resources, and then shipping the semi-finished material to traditional steel-producing regions.

This approach not only decentralises steel production but also optimises resource use across regions with abundant renewable energy.

Image Source – H2 Green Steel

Rising Demand and Market Disruption

The automotive industry, which pioneered the push for green steel, is the primary customer for H2 Green Steel.

Companies like Northvolt have already signed “take-or-pay” contracts—pre-purchase agreements that de-risk H2 Green Steel’s investments.

These contracts allow automakers to lock in supplies of green steel for the future, as they seek to reduce their Scope 3 emissions (indirect emissions from the supply chain).

Over 40% of H2 Green Steel’s capacity has been pre-sold, illustrating the surging demand for low-carbon materials.

The European Union’s carbon pricing schemes, such as the Carbon Border Adjustment Mechanism (CBAM), further encourage industries to adopt green steel by making it more economically feasible. This policy puts a price on CO₂ emissions for both domestically produced and imported goods, levelling the playing field and boosting demand for lower-emission products.

    The Road Ahead for Green Steel

    Despite substantial investment, green steel production still faces challenges, including high upfront costs and technological scaling. H2 Green Steel’s $6.5 billion plant in Sweden is one of the most ambitious projects in the steel industry. However, with supportive policies, committed customers, and a rising carbon price in Europe, the path forward looks promising.

    To fully decarbonise the steel industry, H2 Green Steel and other pioneers may need to split production, creating green iron in renewable-rich areas and completing steel production closer to demand centres. This approach allows for efficient resource allocation and could enable green steel to become the dominant form of steel globally.

      Final Thoughts: Building a Sustainable Future with Green Innovation

      H2 Green Steel’s journey highlights how innovative approaches can transform entire industries, showing what’s possible when ambitious goals meet advanced technology.

      As carbon pricing policies and sustainable procurement increase pressure on industries to decarbonise, green steel stands out as a model of how to build a low-carbon future.

      If your organisation is interested in pioneering sustainable solutions, schedule a consultation with us. Our team of experts can guide you from concept to implementation, helping you turn sustainable ambitions into real-world impact. Let’s reimagine tomorrow’s industries—together.

        Others who liked this post also liked these…

        Can Lab-Grown Cotton Save the Future of Fashion? Here’s What You Need to Know

        Discover lab-grown cotton: a sustainable, resource-efficient alternative transforming fashion with less water, no pesticides, and pure, high-quality fiber.

        How to design a circular economy product into your business model

        This article provides a case study of how to design a new sustainable or circular economy product into your existing business model using the business model canvas.

        How to design a Circular Business Model – Netflix shuts down its DVD by mail service

        Virtualisation is a type of circular business model used by Netflix that is about replacing a physical product with a virtual or digital solution.

        How to Create Circular Economy Outcomes with these 6 Innovative Business Models

        In a world dominated by linear business models, where the extractive “take-make-waste” approach prevails, circular business models emerge as a beacon of hope for a sustainable future. These 6 innovative models stand at the forefront of a circular economy.

        How to design your Sustainability Strategy – The three types of initiatives you should have

        Moving to Net Zero is going to take some time and therefore businesses need to balance short-term and long-term priorities. This post discusses the three types of initiatives you should have in your sustainability strategy to manage this balance.

        How to Design a Winning and Sustainable Business Model

        A business model is basically how a company creates value for itself while delivering products or services for its customers.

        What manoeuver warfare theory taught me about sustainability and innovation

        Manoeuvre warfare is characterised by an uncertain environment, access to imperfect and incomplete information, and significant barriers to achieving the mission. Sound familiar? As sustainability innovators we are often trying to create new innovative products...

        Sustainable Business Model Innovation – Project Turns Ghost Fishing Nets into Carpet

        How you can use business model innovation to develop sustainability strategies to support an existing business’ core product offering through a case study on one of the world’s leading sustainable companies, Interface.

        Business Model Innovation – The Secret Weapon of your Sustainability Strategy

        In this post you will learn about the 11 key building blocks of a sustainable business model and how business model innovation can become your sustainability strategy secret weapon in the fight to deliver positive social and environmental impacts. But remember – with...

        11 STEPS TO CREATING A SUSTAINABLE BUSINESS MODEL THAT WORKS

        Sustainable business model design In this post you will learn how to use a tool called the business model canvas to develop effective and impactful solutions for environmental and social impact. The post also includes real word case studies to demonstrate how you can...

        The Science of Persuasion and Influence for Sustainability Webinar

        Join our webinar to master the Science of Persuasion in sustainability. Learn how to effectively communicate and overcome objections, gaining buy-in for your eco-friendly products or services. Perfect for professionals and entrepreneurs who want to influence decision-makers and drive sustainable change.

        How to Win an Argument for a Sustainability Initiative

        Neuroscientist Tali Sharot offers strategies to persuade people to support sustainability initiatives. Key approaches include starting with common ground, highlighting majority behavior, giving a sense of control, pairing data with narratives, and addressing confirmation bias. These methods help create more compelling arguments and foster greater support for sustainability efforts.

        The Untold Secrets to Selling Sustainable Products

        Despite high consumer interest in sustainability, eco-friendly products struggle with low actual purchasing rates. Marketing expert Edwin Stafford suggests focusing on product benefits beyond sustainability, providing specific environmental claims instead of general ones, and targeting mainstream influencers rather than just eco-conscious groups. This balances eco-friendliness with customer priorities, increasing the chance of successful sales.

        How to get others to take action on sustainability

        Whether tackling global issues like climate change, challenges within your own organisation, or even scaling your sustainable business the key to getting action is the ability to influence behaviour.

        The most important leadership skill for sustainability professionals

        The article discusses the most important leadership skill every sustainability professional should have – the ability to influence and persuade others.

        How to get more buy-in for your sustainability initiatives

        This article will help you learn a simple technique to uncover reasons for people to “buy-in” to your sustainability initiative.

        How to win more sustainable projects for your architecture practice

        This post will give you a simple 5 step sales framework to help you win more projects in your architecture practice.

        Why your sustainable building company needs a sales process

        In this post you will learn a step by step sales process for your building and construction company.

        The 7 parts of the ultimate presentation or proposal

        The ultimate 7 part pitch formula that will help you create the best, most memorable, most compelling and most engaging presentation or proposal you have ever put together.

        We are Making a Lifestyle TV Show to take Sustainable Housing to a Mass Audience

        Our New Lifestyle TV Show to take Sustainable Housing to a Mass Audience In this post you will learn about the latest behavioural science insights associated with consumers attitudes towards sustainability and how we are using this to create a new lifestyle TV show to...

        How to use the Blue Ocean Strategy to scale Sustainability Solutions

        Applying the Blue Ocean Strategy to your sustainability strategy can help your organisation to reduce costs, generate new profit streams, and deliver sustainability goals.

        The most important leadership skill for sustainability professionals

        The article discusses the most important leadership skill every sustainability professional should have – the ability to influence and persuade others.

        Unlocking Sustainability Success: The Hidden Flaw in Gantt Charts and How to Overcome It

        In this article I explain a hidden flaw in gantt charts that is sabotaging your sustainability initiatives. You’ll also discover a method to overcome this flaw.

        4 Sustainability Mistakes to Avoid and How to Fix Them

        This article identifies four practices that are likely sabotaging your sustainability efforts and how to fix them.

        How to be innovative in sustainability

        For many businesses, innovation means getting together for a brainstorming workshop to come up with ideas out of the blue, in the hope that one of these ideas will stick. But there is more to it than that.

        How to design your Sustainability Strategy – The three types of initiatives you should have

        Moving to Net Zero is going to take some time and therefore businesses need to balance short-term and long-term priorities. This post discusses the three types of initiatives you should have in your sustainability strategy to manage this balance.

        What manoeuver warfare theory taught me about sustainability and innovation

        Manoeuvre warfare is characterised by an uncertain environment, access to imperfect and incomplete information, and significant barriers to achieving the mission. Sound familiar? As sustainability innovators we are often trying to create new innovative products...

        Business Model Innovation – The Secret Weapon of your Sustainability Strategy

        In this post you will learn about the 11 key building blocks of a sustainable business model and how business model innovation can become your sustainability strategy secret weapon in the fight to deliver positive social and environmental impacts. But remember – with...

        Want to Deliver a Successful Sustainability Strategy? Then Stop Talking About the Environment

        Why understanding that nobody cares about you sustainability plan is a good thing and the three things you should consider next time you come up with your next sustainability plan if you want it to succeed.

        How to Experiment Like a Startup to Deliver Amazing Sustainability Outcomes

        Learn how a young man asking a simple question trying to get home for Christmas turned this hypothesis into the world’s leading carpooling platform, connecting millions people going the same way…

        Please Share with your Network Because...

        ...it might be just the solution someone else needs today to change the world.