Can Lab-Grown Cotton Save the Future of Fashion? Here’s What You Need to Know
Can Lab-Grown Cotton Save the Future of Fashion? Here’s What You Need to Know The Unexpected Cotton Revolution Imagine buying a T-shirt made from cotton that’s never touched soil, never seen a field, and never needed pesticides. Instead, it’s grown in a lab, nurtured...
The Untold Secrets to Selling Sustainable Products
Sustainable Products have a Problem Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — what’s the deal? Well, it seems like our beloved eco-friendly items are facing an identity...
How to use behavioural science to create a successful sustainability product
Introduction Let me start by saying it’s not your fault – evolution is to blame for why sustainability professionals struggle to get the masses to behave more sustainably. In this post I will dig into the science of our brains to explain why we need to reassess...
3 Ways To Come Up With Great Sustainability Ideas
Introduction Developing successful sustainability solutions is challenging because no one has ever had to solve the scale of environmental and social problems we are facing today whether this is climate change or clean oceans. There is also no rule book where we can...
How to Design a Winning and Sustainable Business Model
OVERVIEW Whenever I talk with sustainability professionals I regularly hear people saying that what we really need is new technology to help us transform existing industries to be more sustainable because we usually associate an industry’s transformation with the...
33 Signs you are an Impact-Preneur
Introduction Recently I was asked about what traits, habits and mind-sets do successful sustainability innovators have in common. People who work in sustainability are passionate about doing something good in the world and work everyday to make the world a better...
How to bootstrap your impact startup to success with these 5 tips
Introduction Starting a business can be fun but it can also be tough. It takes a lot of time, effort and resources to develop your offering, understand your target market, and ultimately generate sales. Many impact-preneurs think that you need to find wealthy...
The 7 parts of the ultimate presentation or proposal
The Essential Skill Every Sustainability Professional Needs In this post you will learn the ultimate 7 part pitch formula that will help you create the best, most memorable, most compelling and most engaging presentation or proposal you have ever put together....